What's included
Everything your site needs
to book more jobs.
One price. One build. Custom website, trade-specific copy, AI lead capture — everything a tradesman needs to stop losing warm leads and start converting the traffic Google Maps is already sending.
01 — The website
£699 flat · Delivered in 9 days · You own everything
Built to convert.
Not just to look good.
When a potential customer finds you on Google Maps and clicks through to a blank page — or a site that looks like it hasn't been touched since 2012 — they close the tab. That job goes to whoever looks more trustworthy. Not because they are better. Just because their site said so.
Every site we build is designed around one outcome: the visitor picks up the phone and calls you. Fast on mobile, sharp on every screen, with a clear reason to act on every single page.
- Custom design — no templates, no themes
- Mobile-first & fully responsive
- Fast loading — built for performance
- Contact forms & click-to-call
- Copy written for your trade and your city
- Basic on-page SEO setup
- Google Analytics integration
- Full handover — you own everything
- Revisions included until you are satisfied
- Live in 9 days
02 — Copy & Branding
Included in every build · No extra charge
Words that
close jobs.
Generic copy does not convert. Tradesmen customers are not reading carefully — they are scanning fast. They want to know three things: do you do what I need, are you local, and do you look like someone I can trust.
Every word on your site is written specifically for your trade and your city. Not a template, not filler — copy that speaks directly to a plumber in Leeds or an electrician in Sheffield, in the language that makes them pick up the phone.
- Logo design & visual identity
- Colour palette & typography guide
- Brand tone & messaging framework
- Full website copywriting
- Social media profile kit
- Bio & about section copy
- Brand guidelines document
- Revisions included
03 — SEO & Growth
Contact for pricing
Get found first.
Without paying for ads.
You are already showing up on Google Maps — but the tradesmen getting the most calls are the ones whose websites back it up with proper local SEO. Basic on-page setup is included in every build. For tradesmen who want to dominate their local search results, this is where we go further.
A one-time investment in local SEO keeps working every month, long after the job is done. One new client from search pays for the whole thing.
- Google Business Profile setup & optimisation
- Local keyword research & targeting
- On-page SEO across all pages
- Meta titles, descriptions & schema markup
- Image optimisation & alt text
- Speed & Core Web Vitals fixes
- Monthly performance report
04 — AI Lead Capture
£99/month · Setup included · Cancel anytime
Capturing leads
while you sleep.
Most enquiries come in the evening — when you are off the tools and not answering the phone. The AI chatbot sits on your site around the clock, answers questions, captures the caller's name, number, and what they need, then sends it straight to your inbox.
You wake up to a list of warm leads instead of missed calls. One booked job from overnight covers three months of the subscription.
- 24/7 AI chatbot on your website
- Captures name, number & job details automatically
- Instant email notification when a lead comes in
- Answers FAQs about your services and pricing
- Books discovery calls via Calendly
- Custom-trained on your trade and your business
- Setup included — no technical skills needed
Not sure what you need?
Book a free 15-minute call.
No pitch. No pressure.
Tell us about your business. We will look at your current online presence and tell you exactly what is costing you jobs. If we are the right fit, we go from there. If not, you still walk away knowing exactly what to fix.